Imagine Design Create - How Designers Architects And Engineers Are Changing Our World



Author: Tom Wujec - 2011
Publisher: Melcher Media
Format: Hardback
ISBN: 9781595910660
£12.50 + p&p. (total: £16.45)

Condition: Good
In stock! Order now!

Every object you’ve ever absent-mindedly picked up, every bridge you’ve crossed without a second thought, every building you’ve entered and every gadget you’ve enthusiastically upgraded was once nothing more than a sketch, a conversation or the sort of wild idea that caused someone else in the room to mutter, "That’ll never work." Imagine Design Create is Tom Wujec’s exuberant celebration of the remarkable people who repeatedly prove that muttered prediction gloriously wrong.

Part inspiration, part visual feast and part behind-the-scenes tour of modern creativity, the book explores how designers, architects and engineers transform abstract ideas into tangible reality. Rather than presenting innovation as a sequence of miraculous flashes of genius, Wujec reveals the wonderfully messy process behind creation: brainstorming, prototyping, testing, failing, refining, arguing, rebuilding and occasionally discovering that the impossible was merely suffering from inadequate planning.

Lavishly illustrated throughout, the book showcases an extraordinary range of projects spanning architecture, industrial design, technology, engineering and product development. From elegant buildings to ingenious consumer products and ambitious feats of engineering, readers are invited into the studios and workshops where imagination meets mathematics, aesthetics shakes hands with practicality, and someone eventually has to work out how the whole thing will actually stay upright.

One of the book’s greatest pleasures is its infectious optimism. It celebrates curiosity as a serious tool, experimentation as a professional necessity and failure as an unavoidable, if occasionally bruising, companion to meaningful progress. The world’s greatest designers and engineers, it turns out, are not people who never make mistakes—they’re simply the people who are unusually good at learning from them before everyone else notices.

As sold by Crappy Old Books, this 2011 Melcher Media edition remains in Good condition and is an ideal choice for designers, architects, engineers, inventors, students and anyone who has ever wondered how remarkable ideas escape the confines of notebooks to become real objects that quietly shape everyday life. Beautifully produced and generously illustrated, it is one of those books that rewards both careful reading and idle browsing, making it just as enjoyable left open on a coffee table as studied at a workbench.

Perhaps the greatest irony of Imagine Design Create is that while we spend much of our lives admiring finished products, we rarely appreciate the glorious chaos that produced them. Behind every elegant chair, graceful skyscraper, efficient bridge or deceptively simple smartphone lies an untidy trail of abandoned sketches, failed prototypes, spirited disagreements and cups of rapidly cooling coffee. Wujec reminds us that creation is seldom a straight line from inspiration to perfection. It’s more like an elaborate detour through organised confusion—and humanity has become astonishingly good at finding its way through it.

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